Guilt and shame : environmental message framing effects
Year of publication: |
July-September 2017
|
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Authors: | Baek, Tae Hyun ; Yoon, Sukki |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 3, p. 440-453
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Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Emotion |
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