the context of advertising and management theory. The conclusion from this project to operationalise the meme concept for …

Purpose – This article aims to describe ethnographic theory and research that maintains the integrity of the individual …

Notes relationship marketing’s need for an overarching theory, suggesting the use of a formal value construct to meet … this need. Points out that a broad, generic theory of value is needed and suggests that humanistic philosophy provides such … a theory. Looks at various factors such as the basic tenets of formal value and what lies beyond service quality …

Argues that stakeholder theory may be an appropriate model to describe firm behavior and replace the dominant paradigm …, the economic model of the firm. However, current conceptualizations of stakeholder theory do not meet the requirements of … scientific theory. Thus, looks at the historic roots of stakeholder “theory”, critiques its current form, and suggests steps that …

theory, or point to a new theory. New theories, typically, are by their nature “possibly generalizable” – a starting point of … sound arguments and evidence. Also, in grounded theory, the theory typically evolves during actual research in an iterative …

behavioral dispositions. Design/methodology/approach – A thorough theory review was conducted, covering the different pedagogy …