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Consumer behaviour
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20,616
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20,585
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Bruhn, Manfred
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175
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166
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150
Herrmann, Andreas
141
Han, Heesup
137
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132
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126
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122
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122
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120
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107
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104
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100
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100
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98
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96
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95
Melewar, T. C.
93
Meffert, Heribert
92
Grewal, Dhruv
91
Walsh, Gianfranco
91
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Khare, Arpita
85
Loureiro, Sandra Maria Correia
84
Tomczak, Torsten
84
Usman, Osly
80
Ahlert, Dieter
79
Thaichon, Park
78
Paul, Justin
77
Septianto, Felix
77
Kreutzer, Ralf T.
76
Skiera, Bernd
76
Vrontis, Demetris
76
Eisend, Martin
75
Keller, Kevin Lane
75
Ko, Eunju
73
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58
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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Edward Elgar Publishing
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987
Psychology & marketing
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787
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European Journal of Marketing
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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Technological forecasting & social change : an international journal
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NBER Working Paper
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Journal of Consumer Marketing
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Journal of marketing communications
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404
Journal of retailing
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The journal of services marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
392
Marketing intelligence & planning
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Cogent business & management
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Journal of strategic marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
371
Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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The service industries journal
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2,440
RePEc
994
EconStor
819
BASE
207
OLC EcoSci
70
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25
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date (oldest first)
1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
Framing social media communication : investigating the effects of brand post appeals on user interaction
Wagner, Timm
;
Baccarella, Christian V.
;
Voigt, Kai-Ingo
- In:
European management journal
35
(
2017
)
5
,
pp. 606-616
Persistent link: https://www.econbiz.de/10011775130
Saved in:
9
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
10
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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