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Weather, affect, and preference for hedonic products: the moderating role of gender

Govind, Rahul; Garg, Nitika; Mittal, Vikas - In: Journal of marketing research 57 (2020) 4, pp. 717-738

Persistent link: https://www.econbiz.de/10012271792

It's raining complaints! : how weather factors drive consumer comments and word-of-mouth

Bujisic, Milos; Bogicevic, Vanja; Parsa, H. G.; … - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 5, pp. 656-681

Persistent link: https://www.econbiz.de/10012053330

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394

Offline context affects online reviews : the effect of post-consumption weather

Brandes, Leif; Dover, Yaniv - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 595-615

Persistent link: https://www.econbiz.de/10013542001

Reversing the question : does happiness affect consumption and savings behavior?

Guven, Cahit - 2009

I examine the impact of happiness on consumption and savings behavior using data from the DNB Household Survey from the Netherlands and the German Socio-Economic Panel. Instrumenting individual happiness with regional sunshine, the results suggest that happier people save more, spend less, and...

Persistent link: https://www.econbiz.de/10011635835