Offline context affects online reviews : the effect of post-consumption weather
Year of publication: |
2022
|
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Authors: | Brandes, Leif ; Dover, Yaniv |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 4, p. 595-615
|
Subject: | online reviews | weather | mood | user-generated content | context effect | automated text analysis | Virales Marketing | Viral marketing | Wetter | Weather | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Internet | Emotion |
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