Purpose – Advertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective customer. Marketers achieve this...

A surge of interest in corporate social responsibility (CSR) lead to studies, addressing its effects on organizational outcomes. While some evidence of positive relationships between CSR and organizational commitment exists, this paper identifies two elements of organizational culture - namely...