Information vs attractiveness cues in advertisements: OTC drugs in India and USA
Year of publication: |
2013
|
---|---|
Authors: | Kansal, Purva |
Published in: |
Journal of Asia Business Studies. - Emerald Group Publishing Limited, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 7.2013, 2, p. 140-152
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Communication | Corporate social responsibility | Strategy | Management | Content analysis | Social responsibility | Advertisements | Print media | Advertising effectiveness | Pharmaceutical products |
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