Purpose: The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal...

The aim of this paper is to provide empirical evidence on the mechanism and conditional factors that translate dynamic capabilities into the international performance of service small and medium-sized enterprises (SMEs) from Malaysia as a developing country. This study is underpinned by the...

The rapid rise of chat generative pre-trained transformer (Chat GPT) has brought huge opportunities for e-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior model by integrating the theory of...