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Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun; Deng, Nianqi; Qian, Yi; Dong, Xuebing - In: Journal of business ethics : JBE 175 (2022) 2, pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
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Meeting the challenges and taking the opportunities in a digital age by balancing competitive and collaborative forces drom various perspectives : guest editorial preface
Wang, Yonggui; Fan, Xiaojun - In: International journal of information systems in the … 12 (2020) 1, pp. vi-viii
Persistent link: https://www.econbiz.de/10012182650
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Game theoretic analysis for advertising models in dual-channel supply chains
Wang, Ningning; Zhang, Ting; Fan, Xiaojun; Zhu, Xiaoxuan - In: International journal of production research 58 (2020) 1, pp. 256-270
Persistent link: https://www.econbiz.de/10012193956
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Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
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Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
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Optimal collection delegation strategies in a retail-/dual-channel supply chain with trade-in programs
Fan, Xiaojun; Guo, Xin; Wang, Shanshan - In: European journal of operational research : EJOR 303 (2022) 2, pp. 633-649
Persistent link: https://www.econbiz.de/10013364007
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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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In‐store service decisions under consumer disappointment aversion
Wang, Junbin - In: Managerial and Decision Economics 43 (2021) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10012633277
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Probabilistic selling and manufacturer encroachment in retail markets with vertical-differentiated products
Wang, Shanshan; Wang, Junbin - In: International transactions in operational research : a … 29 (2022) 5, pp. 3051-3080
Persistent link: https://www.econbiz.de/10013185295
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Blockchain implementation for circular supply chain management : evaluating critical success factors
Huang, Lufei; Zhen, Lu; Wang, Junbin; Zhang, Xing - In: Industrial marketing management : the international … 102 (2022), pp. 451-464
Persistent link: https://www.econbiz.de/10013259123