Narrow search
Showing 21 - 30 of 86
Cover Image
The effects of national culture on organizational responses to the marketing concept
Nakata, Cheryl - 1999
Persistent link: https://www.econbiz.de/10001391117
Cover Image
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl - In: Business horizons 63 (2020) 6, pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
Cover Image
New Product Creativity Antecedents and Consequences : Evidence from South Korea, Japan, and China
Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; … - In: Journal of Product Innovation Management 35 (2018) 6, pp. 939-959
Persistent link: https://www.econbiz.de/10012094768
Cover Image
How does face influence the purchase of imitative new products? Moderating roles of product design characteristics
Shu, Chengli; Liu, Aiqing; Nakata, Cheryl - In: Psychology & Marketing 37 (2020) 11, pp. 1601-1618
Persistent link: https://www.econbiz.de/10012407451
Cover Image
Reexamining the link between customer orientation and business performance : the role of information systems
Zhu, Zhen; Nakata, Cheryl - In: Journal of marketing theory and practice 15 (2007) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10003745457
Cover Image
The complex contribution of information technology capability to business performance
Nakata, Cheryl; Zhu, Zhen; Kraimer, Maria L. - In: Journal of managerial issues : JMI 20 (2008) 4, pp. 485-506
Persistent link: https://www.econbiz.de/10003795183
Cover Image
Crafting an environment to foster integration in new product teams
Im, Subin; Nakata, Cheryl - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 164-172
Persistent link: https://www.econbiz.de/10003809031
Cover Image
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl; Izberk-Bilgin, Elif - In: Beyond Hofstede : culture frameworks for global …, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003864759
Cover Image
Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Cover Image
Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl; Sivakumar, K. - 2006
Persistent link: https://www.econbiz.de/10003410825