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Restricting unhealthy food sponsorship: Attitudes of the sporting community

Kelly, Bridget; Baur, Louise A.; Bauman, Adrian E.; … - In: Health Policy 104 (2012) 3, pp. 288-295

Sponsorship is recognised as a significant marketing tool and restricting unhealthy food sponsorship of children's sport has been recommended by leading health agencies as a contribution towards preventing childhood obesity. This study aimed to determine the junior sporting community's support...

Persistent link: https://www.econbiz.de/10010573130

Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods?: Experimental research

Dixon, Helen; Scully, Maree; Kelly, Bridget; Chapman, Kathy - In: Social Science & Medicine 116 (2014) C, pp. 211-219

This study aimed to test whether counter-advertisements (i.e. messages contesting industry marketing) make pre-adolescent children less susceptible to the influence of food promotions. Since children have lower media literacy levels due to their immature cognitive abilities, specific research...

Persistent link: https://www.econbiz.de/10011042218

Transferring game attitudes to the brand : persuasion from age 6 to 14

Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742

Persistent link: https://www.econbiz.de/10011799705

RESEARCH REPORT - The Use of Ultrasound Imaging to Measure Midfoot Plantar Fat Pad Thickness in Children

Riddiford-Harland, Diane L.; Steele, Julie R.; Baur, … - In: Journal of orthopaedic and sports physical therapy : … 37 (2007) 10, pp. 644-647

Persistent link: https://www.econbiz.de/10007866116

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis

Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777

Persistent link: https://www.econbiz.de/10015051754

Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs

O'Donoghue, Amie C.; Betts, Kevin R.; Parvanta, Sarah; … - In: Journal of advertising research 61 (2021) 4, pp. 397-413

Persistent link: https://www.econbiz.de/10012813776

Multiplying Health Gains: the critical role of capacity-building within health promotion programs

Hawe, Penelope; Noort, Michelle; King, Lesley; Jordens, … - In: Health Policy 39 (1997) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10005516265

Evaluation of mass media campaigns for physical activity

Bauman, Adrian; Smith, Ben J.; Maibach, Edward W.; … - In: Evaluation and Program Planning 29 (2006) 3, pp. 312-322

Persistent link: https://www.econbiz.de/10005244251

Evaluating communitywide walking interventions

Reger-Nash, Bill; Bauman, Adrian; Cooper, Linda; Chey, Tien - In: Evaluation and Program Planning 29 (2006) 3, pp. 251-259

Persistent link: https://www.econbiz.de/10005211106

A mixed methods evaluation of televised health promotion advertisements targeted at older adults

Berry, Tanya R.; Spence, John C.; Plotnikoff, Ronald C.; … - In: Evaluation and Program Planning 32 (2009) 3, pp. 278-288

The purpose of this research was to evaluate television advertisements targeted at 55-70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions to...

Persistent link: https://www.econbiz.de/10005023082