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Researching family food decision making processes : highlights, hits and pitfalls when including young children’s perspectives

Grønhøj, Alice; Gram, Malene - In: Qualitative Market Research: An International Journal 24 (2020) 1, pp. 63-81

Purpose: The aim of this paper is to demonstrate and discuss a number of child-centric research methods/stimuli involving young children (5-6 years old) in interviews without, and subsequently with their parents. Existing and new methods were selected and developed for a study which aimed at...

Persistent link: https://www.econbiz.de/10012279631

Meet the good child : "childing" practices in family food co-shopping

Gram, Malene; Grønhøj, Alice - In: International journal of consumer studies 40 (2016) 5, pp. 511-518

Persistent link: https://www.econbiz.de/10011619974

B2B websites in an intercultural perspective

Gram, Malene - In: Meanings and messages : intercultural business communication, (pp. 131-150). 2006

Persistent link: https://www.econbiz.de/10008697308

Self-reporting vs. observation : some cautionary examples from parent/child food shopping behaviour

Gram, Malene - In: International journal of consumer studies 34 (2010) 4, pp. 394-399

Persistent link: https://www.econbiz.de/10003997153

Whiteness and Western values in global advertisements : an exploratory study

Gram, Malene - In: Journal of marketing communications 13 (2007) 4, pp. 291-309

Persistent link: https://www.econbiz.de/10003606570

Approaching children in experience advertising : Danish amusement parks 1969 - 2008

Gram, Malene - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 53-65

Persistent link: https://www.econbiz.de/10009011425

The consumer competence of young adults: a study of newly formed households

Grønhøj, Alice - In: Qualitative market research : an international journal 10 (2007) 3, pp. 243-264

Persistent link: https://www.econbiz.de/10003492520

Unges forbrug i en ny livssituation : et forbrugersocialiseringsperspektiv

Grønhøj, Alice - 2003

Persistent link: https://www.econbiz.de/10001746740

The consumer competence of young adults: a study of newly formed households

Grønhøj, Alice - In: Qualitative market research : an international journal 10 (2007) 3, pp. 243-264

Persistent link: https://www.econbiz.de/10009853793

Family bliss or blitz? Parents’ and children’s mixed emotions towards family holidays

Gram, Malene; Therkelsen, Anette; Larsen, Jacob … - In: Young Consumers 19 (2018) 2, pp. 185-198

Purpose: This paper aims to explore mixed emotions experienced by parents and children on holiday, how they are dealt with and how they influence the way “family” is “staged” and “done”. Design/methodology/approach: This paper draws on 24 qualitative interviews with Danish parents...

Persistent link: https://www.econbiz.de/10012080999