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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve - In: The journal of product & brand management 25 (2016) 7, pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods
Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9
Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...
Persistent link: https://www.econbiz.de/10012589393
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Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin; Hjelm-Lidholm, Sara - In: Australasian marketing journal 28 (2020) 1, pp. 30-34
Persistent link: https://www.econbiz.de/10012253911
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de/10013448942
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Mental Convenience bei Produktlinien : Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga - 2014
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl...
Persistent link: https://www.econbiz.de/10014017236
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Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003754544