Marcus Wallenburg, Carl; Lukassen, Peter - In: European Journal of Marketing 45 (2011) 3, pp. 438-454
dimensions of innovation have on three distinct customer loyalty dimensions (retention, extension, and referrals). Design … and relevant areas to be considered within innovation management. The effect on customer loyalty is moderated by the …, consider other services, investigate how LSPs can facilitate proactive improvement and improve innovation management, and …