Hoffmann, Arvid O.I.; Franken, Heiner; Broekhuizen, … - In: International Journal of Bank Marketing 30 (2012) 2, pp. 102-127
framework that includes perceived innovation characteristics, relationship quality, and socio‐demographic and psychographic … German retail bank. Findings – Perceived innovation characteristics (i.e. relative advantage) largely determine the intention … intentions, but have an indirect effect through influencing perceived innovation characteristics and moderating their relative …