Mahmoud, Mahmoud Abdulai; Blankson, Charles; … - In: International Journal of Bank Marketing 34 (2016) 5, pp. 623-648
innovation; and second, assesses the role of innovation, market orientation and learning orientation on firms’ business … innovation while learning orientation has significant impact on innovation. Moreover, innovation mediates the relationship …. Social implications – Banks innovation efforts, concurrently with the development of market orientation culture and …