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Brand Name Distinctiveness of Star Hotels in Bali

Susanto, Putu Chris; Mahadewi, Ni Made Eka; Susanto, … - 2022

to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce …

Persistent link: https://www.econbiz.de/10014131783

Paradox of Hotel Brand Names in Bali : Divergence between Naming Trends and Consumer Perception

Susanto, Putu Chris; Erfiani, Ni Made Diana; Hartika, … - 2022

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

Persistent link: https://www.econbiz.de/10014131785

Touristic Destination Ambassadors, Case Analysis and Conceptualization : How to Better Understand and Use Brand Ambassadors in Cognitive, Affective and Experiential Approaches

Lambert de Diesbach, Pablo Brice - 2013

destination and branding in general. We start with real-life examples, and show in several cases what does not work and why … improvements, suggesting three persuasion routes: cognitive, affective and symbolical. We define “symbols” in branding. We find out … sens in destination branding; we show that ambassadors could largely contribute to it, using such theoretical framework. In …

Persistent link: https://www.econbiz.de/10014039632

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at 0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into...

Persistent link: https://www.econbiz.de/10014474896

Factors Influencing Brand Loyalty in Durable Goods Market

Alkhawaldeh, Abdelbaset - 2018

Industrial sector plays radical role in the economic development around the world. However, in Jordan, this vital sector faces some problems. They are not able to compete with foreign brands, and not paying more attention to brand loyalty. Brand loyalty is still a researchable area. Brand...

Persistent link: https://www.econbiz.de/10012926838

Co-Creation Experience of Customers and Brand Loyalty

Mukhtar, Umer - 2020

The intent of this study is to investigate the relationship between co-creation experience and two-dimensional (attitudinal and behavioral) brand loyalty and to validate the six dimensional co-creation experience scale in the hotel and restaurant services business settings. The analysis is done...

Persistent link: https://www.econbiz.de/10012837958

Brand Loyalty and Variety-Seeking within a House of Brands

Koschmann, Anthony - 2017

Brand managers are concerned with maintaining customer relationships through brand loyalty. Previous research has shown that customer loyalty is fairly prevalent in the face of competitors (Koschmann and Sheth 2016a) and even when the choice is sibling brands (i.e., a ‘branded house' in which...

Persistent link: https://www.econbiz.de/10012955679

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Khamitov, Mansur - 2019

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...

Persistent link: https://www.econbiz.de/10012892343

Impact of Digital Media on Brand Loyalty and Brand Positioning

Ahmed, Rizwan - 2015

The objective of this research was to find out the importance of digital media and business to increase their revenues and market their products in a better way. Another objective of this research to differentiate between conventional and new media and to view the level of awareness about their...

Persistent link: https://www.econbiz.de/10013009464

Earthquakes and Brand Loyalty : Beyond the Short-Term Effects of Stockouts

Figueroa, Cristian - 2020

We exploit a natural experiment that exogenously removed the top leading brands of beer from the retail stores for several weeks to test whether prolonged stockouts can erode market shares persistently and study the potential mechanisms at play. Using panel data of consumer purchases before and...

Persistent link: https://www.econbiz.de/10012850287