How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Year of publication: |
2019
|
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Authors: | Khamitov, Mansur |
Other Persons: | Wang, Xin (Shane) (contributor) ; Thomson, Matthew (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Meta-Analyse | Meta-analysis | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image |
Extent: | 1 Online-Ressource (60 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming, Journal of Consumer Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2019 erstellt |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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