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How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy; … - In: Journal of marketing research : JMR 51 (2014) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10010362219
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Factors to consider in improving prescription drug pharmacy leaflets
Andrews, J. Craig; Kees, Jeremy; Paul, Kala L.; Davis, … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 765-788
Persistent link: https://www.econbiz.de/10011547778
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Graphic health warnings on cigarette packages : the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs
Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 124-143
Persistent link: https://www.econbiz.de/10011506069
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Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
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Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz; Kees, Jeremy; Andrews, J. Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
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Is simpler always better? : consumer evaluations of front-of-package nutrition symbols
Andrews, J. Craig; Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10009405016
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What exactly is marketing and public policy? : insights for JPPM researchers
Andrews, J. Craig; Burton, Scot; Gundlach, Gregory T.; … - In: Journal of public policy & marketing 41 (2022) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10012703047
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A longitudinal assessment of corrective advertising mandated in United States v. Philip Morris USA, Inc.
Berry, Christopher; Burton, Scot; Kees, Jeremy; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 757-770
Persistent link: https://www.econbiz.de/10012588929
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What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of business research : JBR 128 (2021), pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
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Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.; Burton, Scot; Andrews, J. Craig; … - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 453-476
Persistent link: https://www.econbiz.de/10011879700