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Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Media coverage and stock returns on the London Stock Exchange, 1825-70

Turner, John D.; Ye, Qing; Walker, Clive B. - 2016

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...

Persistent link: https://www.econbiz.de/10011458919

Coordination of pricing, advertising, and production decisions for multiple products

Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521

Persistent link: https://www.econbiz.de/10011459037

Ad revenue optimization in live broadcasting

Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164

Persistent link: https://www.econbiz.de/10011470675

Appealing to tourists via branded entertainment : from theory to practice

Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137

Persistent link: https://www.econbiz.de/10011485043

Advertising effectiveness : the moderating effect of firm strategy

McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 207-224

Persistent link: https://www.econbiz.de/10011485280

Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers

Rehman, Varisha; Vaish, Anurika - In: International journal of Indian culture and business … 10 (2015) 1, pp. 110-121

Persistent link: https://www.econbiz.de/10011500650

Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims

Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353

Persistent link: https://www.econbiz.de/10011502922

Signalling effect of daily deal promotion for a start-up service provider

Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293

Persistent link: https://www.econbiz.de/10011516488

Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424

Persistent link: https://www.econbiz.de/10011518848

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