Purpose – The purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors. Design/methodology/approach – A sample of 887 consumers who had watched a TV home shopping...

Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with...

Purpose – The purpose of this paper is to examine the influence of individualism and collectivism at an individual level, in the context of an emergent market economy of Eastern Europe. More specifically, the effects of the psychological constructs of independent/interdependent self on a...

Purpose – The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA). Design/methodology/approach – A self‐administered questionnaire was administered to the participants...

Purpose – Via an initial trust‐building model, the purpose of this paper is to examine consumers' initial trust in an unfamiliar online retailer, considering cognitive perceptions of the retailer and institutional beliefs about the online environment. Design/methodology/approach – A random...

Purpose – The purpose of this review is to examine the influence of music on consumption experience and explore the relationships between musical variables and consumer responses in the context of retailing. Design/methodology/approach – The paper is based on the review of studies conducted...

Purpose – The previous studies examining the role of subjective norm (SN), online shopping anxiety (ANX) and perceived playfulness (PPL) in predicting the consumer's adoption of online shopping yielded fragmented and inconsistent findings. Also, a high proportion of these findings assessing...

Purpose – This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements on the store...