Benefit segmentation of TV home shoppers
Year of publication: |
2011
|
---|---|
Authors: | Park, Hyejune ; Lim, Chae‐Mi ; Bhardwaj, Vertica ; Kim, Youn‐Kyung |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 39.2011, 1, p. 7-24
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Television | Home shopping | Market segmentation | Consumer behaviour |
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