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The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus; Zambaldi, Felipe - In: International journal on media management : JMM 21 (2019) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard; Werning, Stefan - In: Handbook of social media management : value chain and …, (pp. 253-267). 2013
Persistent link: https://www.econbiz.de/10009762877
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Making media management research matter
Murschetz, Paul Clemens; Friedrichsen, Mike - In: Digital transformation in journalism and news media : …, (pp. 17-28). 2017
Persistent link: https://www.econbiz.de/10011662273
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Medienmanager im Partizipationsdilemma
Ehlers, Annika; Rau, Harald - In: Digitale Dämmerung : die Entmaterialisierung der …, (pp. 299-319). 2014
Persistent link: https://www.econbiz.de/10010440811
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Global mistrust in news : the impact of social media on trust
Park, Sora; Fisher, Caroline; Flew, Terry; Dulleck, Uwe - In: International journal on media management : JMM 22 (2020) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10012313886
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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas; Tropp, Jörg - In: JMM : the international journal on media management 17 (2015) 3, pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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Brands and branding in media management : toward a research agenda
Malmelin, Nando; Moisander, Johanna - In: JMM : the international journal on media management 16 (2014) 1, pp. 9-25
Persistent link: https://www.econbiz.de/10010370764
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Medienmarketing : Branding - Werbung - Corporate Identity
Bühler, Peter; Schlaich, Patrick; Sinner, Dominik - 2019
Persistent link: https://www.econbiz.de/10011956535
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967