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Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
42
Perplexing new realities marketers face today
Cross, Richard
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 19-31)
.
2010
Persistent link: https://www.econbiz.de/10003914061
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43
Chancen und Erfolgsfaktoren der Markenführung im Web 2.0
Fantapié Altobelli, Claudia
;
Hoffmann, Sascha
- In:
Erfolgreiches Management
,
(pp. 155-171)
.
2010
Persistent link: https://www.econbiz.de/10008669583
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44
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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45
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
46
The one thing you must get right when building a brand
Barwise, Patrick
;
Meehan, Sean A.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
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47
Die Kunden verstehen lernen
Barwise, Patrick
;
Meehan, Sean A.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 48-54
Persistent link: https://www.econbiz.de/10008809345
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48
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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49
The influence of on-line brand community characteristics on community commitment and brand loyalty
Jang, Heehyoung
;
Olfman, Lorne
;
Ko, Ilsang
;
Koh, Joon
; …
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 57-80
Persistent link: https://www.econbiz.de/10003698439
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50
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
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