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Kotler, Philip
142
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
84
Pepels, Werner
82
Malhotra, Naresh K.
65
Kapferer, Clodwig
63
Sheth, Jagdish N.
58
Kumar, V.
57
Albers, Sönke
49
Bauer, Hans H.
49
Kuß, Alfred
49
Wiedmann, Klaus-Peter
49
Herrmann, Andreas
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Tomczak, Torsten
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Huber, Frank
40
Day, George S.
37
Esch, Franz-Rudolf
36
Berndt, Ralph
35
Decker, Reinhold
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
34
Wildner, Raimund
33
Hüttner, Manfred
32
Fantapié Altobelli, Claudia
30
Peter, Jerome Paul
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Piercy, Nigel
29
Vrontis, Demetris
29
Wind, Yoram
29
Ahlert, Dieter
28
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American Marketing Association
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Springer Fachmedien Wiesbaden
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European Society for Opinion and Marketing Research
63
European Productivity Agency
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Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Books on Demand GmbH <Norderstedt>
21
Esomar
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OECD
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IGI Global
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American Management Association
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Fördergesellschaft Marketing an der Universität Augsburg
15
Edward Elgar Publishing
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Market Research Society
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Verlag Dr. Kovač
13
Verlag Franz Vahlen
13
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
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Duncker & Humblot
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9
National Bureau of Economic Research
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AMACOM
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8
Springer-Verlag GmbH
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8
Chartered Institute of Marketing
7
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7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Campus Verlag
6
GfK-Nürnberg e.V.
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
National Industrial Conference Board
6
Nielsen Company
6
Wiley-VCH
6
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Journal of business research : JBR
438
Journal of marketing research : JMR
422
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of marketing
274
Journal of strategic marketing
199
Journal of the Academy of Marketing Science
181
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
162
Journal of marketing management : MM
161
Overseas business reports : OBR
155
European journal of marketing : EJM
153
Marketing Intelligence & Planning
117
European Journal of Marketing
116
Gabler Edition Wissenschaft
115
The journal of business & industrial marketing
115
Journal of advertising research
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing communications
109
International journal of market research : JMRS ; the journal of the Market Research Society
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Marketing : ZFP ; journal of research and management
100
Journal of retailing and consumer services
96
Marketing intelligence & planning
93
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Journal of business economics : JBE
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Business horizons
76
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
75
The marketing review
74
Harvard business review : HBR
72
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
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ECONIS (ZBW)
27,730
USB Cologne (EcoSocSci)
1,229
Other ZBW resources
547
RePEc
157
EconStor
77
OLC EcoSci
25
BASE
24
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21
ArchiDok
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28941
Tutkimus taloudellisesta kilpailusta Suomen nykyisessa yhteiskunta-elämässä : [summary] ; [a study of competition in Finland's social life today]
Salonen, Ahti M.
-
1955
Persistent link: https://www.econbiz.de/10001457533
Saved in:
28942
Risikoverminderung durch
Marktforschung
Vieli, Georg Anton
-
1956
Persistent link: https://www.econbiz.de/10001457995
Saved in:
28943
Hoofdlijnen van de bedrijfsstrategie : doel en methode
Derkinderen, Franciscus Gerardus Jan
-
1965
Persistent link: https://www.econbiz.de/10001458417
Saved in:
28944
Econometric Analysis for Public Policy
Fox, Karl A.
-
1958
Persistent link: https://www.econbiz.de/10001458989
Saved in:
28945
The consumer in our economy
Hamilton, David
-
1962
Persistent link: https://www.econbiz.de/10001459407
Saved in:
28946
Consumer Behavior : Research on Consumer Reactions
Clark, Lincoln H.
(
contributor
);
Carney, Joan B.
(
contributor
)
-
1958
Persistent link: https://www.econbiz.de/10001459630
Saved in:
28947
Das Wertgesetz und die Rentabilität in der sowjetischen Wirtschaft : Diskussionen und Analysen zu Theorie und Praxis von heute
1961
Persistent link: https://www.econbiz.de/10001526886
Saved in:
28948
Income and quality elasticities in Mexico : an application of the expenditure allocation model
Huyser, A. P.
-
1971
Persistent link: https://www.econbiz.de/10001528845
Saved in:
28949
Market analysis tools : county business patterns
Miller, Nelson A.
(
contributor
); …
-
1957
Persistent link: https://www.econbiz.de/10001540789
Saved in:
28950
Consumer preference for modified whole beverage milks in South Carolina
Corley, E. M.
;
Janzen, J. J.
;
Kerr, H. W.
-
1965
Persistent link: https://www.econbiz.de/10001543723
Saved in:
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