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Consumer innovativeness and intentioned autonomous car adoption

Leicht, Thomas; Chtourou, Anis; Ben Youssef, Kamel - In: The journal of high technology management research 29 (2018) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10011883393

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context

Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739

Persistent link: https://www.econbiz.de/10011978586

Metaverse and the fashion industry : a systematic literature review

Profumo, Giorgia; Testa, Ginevra; Viassone, Milena; Ben … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 131-154

Persistent link: https://www.econbiz.de/10014529982

Measuring customer-based brand equity of tourism destinations : just a matter of scale?

Leicht, Thomas - In: The marketing review 18 (2018) 3/4, pp. 347-370

Persistent link: https://www.econbiz.de/10012116392

Place marketing, evolutionary theories and the management of multifaceted destinations : Cartagena, Colombia, as a study case

Bassols, Narcís; Leicht, Thomas - In: Tourism and hospitality research : THR 21 (2021) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10012520560

Exploring destination brand disengagement in a top-down policy context

Bassols, Narcís; Leicht, Thomas - In: Journal of Place Management and Development 13 (2020) 3, pp. 347-363

Purpose This paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature about place branding, thus making this paper more explanatory. It tries to fit the fieldwork’s findings into...

Persistent link: https://www.econbiz.de/10014899380