Purpose – This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US companies to explore India's market potential. To this end, the study seeks to propose an integrated behavioral intention model incorporating the two modified Fishbein models...

Success in retailing depends heavily on location. Retailers do better if their shops/stores are situated adjacent to complementary or competitive establishments. This article presents the results of a survey of the micro‐locational perceptions of traders in the centre of a major British City.

The area of innovation and new product development is both one of the most important and one of the most uncertain in management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly arbitrary reasons, or simply due to bad luck. Many...

Compares the traditional performance appraisal systems with Deming′s philosophy of operating a production system focused on quality for the consumer. W. Edwards Deming has long challenged the effectiveness of traditional performance appraisal systems used by American managers. He criticizes...

Miller Brewing Company (USA) is the second biggest world beer producer. In autumn 1991 it signed an agreement with the Italian food broker, “Eurofood”, to distribute Miller High Life, leader in the American market of low‐alcoholic beer. The Italian beer market has reached the maturity...

Despite the acknowledged importance of an understanding of the determinants of and processes affecting the salesperson‐customer interaction, this issue still remains an enigma. Posits that, of the two main philosophical stances available in the study of human behaviour (i.e. mediationism and...

Reports that during the mid‐1990s, Afri‐Cola GmbH was a relatively small business in Cologne, Germany. Traces its successful launch of Afri‐Cola, an Afri‐Cola light beverage, in the newly independent republic of Macedonia, and its subsequent decision to evaluate its marketing strategy....

Structural analysis is designed to deal with patterns which exist in the human mind and, thereby, impact the ways in which people act and respond to circumstances. As such, structural analysis has value in situations involving consumer choice and preference. Historically, structural analysis, in...

Consumer boycotts are a powerful way to get businesses to change their policies, if rather difficult to harness. The author looks in detail at the position of Barclays Bank in South Africa, and at Nestlé′s marketing of baby milk to the Third World. The author concludes that management should...

Purpose Service recovery is a challenge to organizations because customers will respond to recovery processes and outcomes differently. Yet, there are few studies that examine the antecedents of customer co-recovery. Hence, the purpose of this paper is to adopt a customer-dominant logic to...