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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
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The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei; Zhang, Jonathan Z. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi; Dahana, Wirawan Dony; Li, Tongmao; Yuan, Jingbo - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
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Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
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Engaging consumers on new integrated multichannel retail settings : challenges for retailers
Pantano, Eleonora; Viassone, Milena - In: Journal of retailing and consumer services 25 (2015), pp. 106-114
Persistent link: https://www.econbiz.de/10011313592
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695