Purpose: This study aims to shed lights on the dynamics of involving and sharing knowledge with stakeholders in the process of new service development (NSD) over time. Design/methodology/approach: The paper is based on a paradigmatic case focused on the development of the digital MBA program by...

Purpose: Innovation dynamics have been the object of study of several researchers, focusing in particular on technological innovation and the emergence of a dominant design. However, these models have been challenged by how the pervasiveness of digital technologies is speeding up the pace at...

The diffusion of digital technologies enables companies to propose new business, products and services. The business environment is characterized by increasing levels of competition, and customers can choose a growing number of solutions. In this scenario, companies seek new dimension of...