Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of...

Many governments have embarked on ambitious programs to make information technology available to their citizens in attempts to decrease the global digital divide. For this strategy to succeed, it is not sufficient to simply make Internet connectivity available, as searchers must have some level...