Figurative language in Arabic e-commerce text
Year of publication: |
2020
|
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Authors: | Ahmad, Rizwan ; Torlakova, Ludmila ; Liginlal, Divakaran ; Meeds, Robert |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 57.2020, 3, p. 279-301
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Subject: | Arabic e-commerce | promotional discourse | cognitive metaphor | source domain | adjectives | Arabic metaphors | Arabische Staaten | Arab countries | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Sprache | Language | Kognition | Cognition | Araber | Arabs |
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