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Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill

Vance, Lenny; Raciti, Maria M.; Lawley, Meredith - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 142-151

Persistent link: https://www.econbiz.de/10014252815

Does Emotional Matching Between Video Ads and Content Lead to Better Engagement : Evidence from a Large-Scale Field Experiment

Kapoor, Anuj; Narayanan, Sridhar; Sharma, Amitt - 2022

Modern digital advertising platforms allow ads to be targeted in a variety of ways, and generally aim to match the ad being shown with either the user or the content being shown. In this study, we examine the effect of matching in emotional content of ads and the video on which the ad is shown...

Persistent link: https://www.econbiz.de/10014078985

The political economy of fiscal transparency and independent fiscal councils

Beetsma, Roel; Debrun, Xavier; Sloof, Randolph - In: European economic review : EER 145 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013348909

Emotional intelligence congruence : the influence of leader and follower emotional abilities on job satisfaction

Winton, Bradley G. - In: Leadership & organization development journal 43 (2022) 5, pp. 788-801

Persistent link: https://www.econbiz.de/10013355445

Impact of the congruence between brand personality and consumer personality on emotional loyalty : what makes apple and samsung different

Letukytė, Neda; Urbonavičius, Sigitas - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10013336017

That's what I was looking for! : congruence and perceived information relevance of online customer reviews

Lee, Garim; Kim, Hye-yŏng - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1165-1189

Persistent link: https://www.econbiz.de/10013417001

An integrated model of congruence and credibility in celebrity endorsement

Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381

Persistent link: https://www.econbiz.de/10013417502

Examining the prominence and congruence of organizational corporate social responsibility (CSR) communication in medical tourism provider websites

Mason, Alicia; Spencer, Elizabeth; Barnett, Kaitlin; … - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013536082

How does your garden grow? : the interface of employee and sales growth post IPO

Titus, Varkey <Jr.>; Pieper, Jenna R.; Josefy, Matthew; … - In: Strategic entrepreneurship journal : SEJ 16 (2022) 4, pp. 671-698

Persistent link: https://www.econbiz.de/10013472444

Does in-Stream video advertising work? : effects of position and congruence on consumer responses

Freeman, Jason; Wei, Lewen; Yang, Hyun; Shen, Fuyuan - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 515-536

Persistent link: https://www.econbiz.de/10013277285