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Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
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Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.; Peterson, Mark; O’Driscoll, Aidan - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
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Community-based initiatives and poverty alleviation in subsistence marketplaces
Gau, Roland; Ramirez, Edward; Barua, Maria E.; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10010379883
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Microcredit and metaphors in subsistence markets
Elliot, Esi A.; Cherian, Joseph A.; Elaydi, Raed - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
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Poverty and intersectionality : a multidimensional look into the lives of the impoverished
Saatcioglu, Bige; Corus, Canan - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10010379886
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Linking subsistence activities to global marketing systems : the role of institutions
Kolk, Ans - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10010380641
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Art, fashion, and anti-consumption
Biehl-Missal, Brigitte - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10010126225