Understanding the dark sides of alternative economies to maximize societal benefit
Year of publication: |
2020
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Authors: | Watson, Forrest ; Ekici, Ahmet |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 2, p. 169-184
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Subject: | shared commitments | well-being | marketing systems | macromarketing | alternative economies | dark side of alternative economies |
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