Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European research on management and business economics 27 (2021) 2, pp. 1-11
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory … intention to visit a city. Satisfaction and Tourism Experience were added as external variables to the U&G model. The original … Convenience construct for mobile tourism applications was changed to Mobile Convenience for this study. A survey was carried out …