Customer relationship management and innovative strategies in tourism industry
Dr. Gigi G S, Ms. Divya A
| Year of publication: |
2020
|
|---|---|
| Authors: | Gigi G S ; Divya A |
| Published in: |
Journal of Contemporary Issues in Business and Government. - Melbourne : Faculty of Business, ISSN 2204-1990, ZDB-ID 2878869-2. - Vol. 26.2020, 2, p. 545-555
|
| Subject: | Customer relationship management | tourism industry | customer needs and wants | customer experience | innovation | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.47750/cibg.2020.26.02.073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505516