Wang, Zhuoli; Huang, Wei-Jue; Liu, Bingjie - In: Annals of tourism research empirical insights 3 (2022) 2, pp. 1-11
With the growing popularity and versatility of mobile applications, this study examined consumers' usage of multi-functional social media content apps and the influence of user-generated travel posts on their travel decision-making. Using the case of Chinese millennial travelers and Weibo and...