Purpose – Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below‐the‐line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and...

Purpose – The purpose of this paper is to investigate the demand for wine and provide insight into the behavior of USA wine consumers. Design/methodology/approach – This paper uses a fixed effect, instrumental variable approach to estimate the demand for wine in the USA, correcting for...

Purpose – The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine. Design/methodology/approach – A field...

Purpose – The purpose of this paper is to identify and examine key areas of the wine consumer's interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine...

Purpose – The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach – The population under study was the...

Purpose – The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach – A single‐blind study was developed to evaluate the direct implications labels have on millennial...

Purpose – The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers, this study was undertaken among Southern California wine drinkers in an effort to provide cross‐cultural...

Purpose – Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of different GIs is not tested yet. The purpose of this paper is to provide demand estimates and elasticities...

Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...

Purpose – The purpose of this paper is to identify the lifestyle determinants motivating wine consumption and the amount spent on it, as sales and profits depend largely on a sound knowledge of them. Design/methodology/approach – Data were gathered by means of a postal paper‐and‐pencil...