Buying wine on promotion is trading‐up in UK supermarkets
Year of publication: |
2010
|
---|---|
Authors: | Ritchie, Caroline ; Elliott, Gary ; Flynn, Mike |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 22.2010, 2, p. 102-121
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Wines | United Kingdom | Supermarkets | Consumer behaviour | Shopping | Promotional methods |
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