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Masculine self-presentation
Östberg, Jacob - In: The Routledge companion to identity and consumption, (pp. 129-136). 2013
Persistent link: https://www.econbiz.de/10009699470
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Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob - In: Marketing theory 10 (2010) 1, pp. 45-73
Persistent link: https://www.econbiz.de/10003964099
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Masculinity and fashion
Ostberg, Jacob - In: Gender, culture, and consumer behavior, (pp. 255-283). 2012
Persistent link: https://www.econbiz.de/10009544238
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Thou shalt sport a banana in thy pocket : genderd body size ideals in advertising and popular culture
Ostberg, Jacob - In: Marketing theory 10 (2010) 1, pp. 45-73
Persistent link: https://www.econbiz.de/10009870729
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The dynamics of innovation clusters : a study of the food industry
Sjöholm, Ingegerd; Lareke, Anders; Östberg, Jacob - 2003
Persistent link: https://www.econbiz.de/10001739629
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Nordic Consumer Culture : State, Market and Consumers
Askegaard, Søren (ed.); Östberg, Jacob (ed.) - 2019
1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer...
Persistent link: https://www.econbiz.de/10012398554
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The dynamics of innovation clusters : a study of the food industry
Lagnevik, Magnus (ed.); Sjöholm, Ingegerd (ed.);  … - 2003
This book provides an in-depth analysis of the processes of innovation found in industrial clusters. The authors focus particularly on the characteristics of innovation clusters and their operation in the food industry. This is revealed through novel case studies, detailed research on the...
Persistent link: https://www.econbiz.de/10014473762
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Researching the cultures of brands
Bengtsson, Anders; Ostberg, Jacob - In: Handbook of qualitative research methods in marketing, (pp. 83-93). 2006
Persistent link: https://www.econbiz.de/10003445800
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Gendered bodies : representations of femininity and masculinity in advertising practices
Stevens, Lorna; Ostberg, Jacob - In: Marketing management : a cultural perspective, (pp. 392-407). 2012
Persistent link: https://www.econbiz.de/10009508079
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Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien; Ostberg, Jacob - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 882-911
Persistent link: https://www.econbiz.de/10009790968