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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas; Reimann, Martin - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 281-293). 2011
Persistent link: https://www.econbiz.de/10008663300
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Neuroökonomie : eine Bestandsaufnahme
Reimann, Martin; Weber, Bernd - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 3-9). 2011
Persistent link: https://www.econbiz.de/10008663310
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When does international marketing standardization matter to firm performance?
Schilke, Oliver; Reimann, Martin; Thomas, Jacquelyn S. - In: Journal of international marketing 17 (2009) 4, pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
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Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking
Reimann, Martin; Schilke, Oliver - In: Design thinking : understand - improve - apply, (pp. 45-57). 2011
Persistent link: https://www.econbiz.de/10008825476
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Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
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Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin; Schilke, Oliver; Thomas, Jacquelyn S. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
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Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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Special issue: Methods in decision neuroscience
Reimann, Martin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009533013