Guzovski, Marina; Smoljić, Mirko; Martinčević, Ivana - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 80-90
choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the … customer experience for quality assessment and what are the reasons why clients would leave the current bank and choose a …