Influence of marketing mix strategy in insurance business : the case of Kota Bharu
Year of publication: |
2019
|
---|---|
Authors: | Muhamad Saufi Che Rusuli ; Ruwaida, R. ; Noraani, M. ; Takala, Josu ; Nizamuddin, M. |
Published in: |
Research in world economy. - Toronto : Sciedu Press, ISSN 1923-3981, ZDB-ID 2647497-9. - Vol. 10.2019, 2, p. 88-95
|
Subject: | customer | satisfaction | marketing mix strategy | insurance industry | Marketingmanagement | Marketing management | Versicherung | Insurance | Kundenzufriedenheit | Customer satisfaction |
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