information technology. In this study, it has been identified the electronic Banking acceptance components in branches of …

. Moreover, findings show that research in Big Data applications to Marketing is still in an embryonic stage, thus making it …Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining … relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors’ affiliation …

crucial, now the situation has changed. Marketing activities took over. The most important rule of marketing is information … important. Internet and social networks took the leading role which brought the revolution in marketing activities. Tourism is …

easier than ever, it triggers a whole series of effects on many aspects of modern life as well as in a wide range of domains …. Marketing is directly influenced by the Internet which has given the modern marketers new and countless possibilities. The …

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …

. Information is presented on a hotel that has 53 rooms and a traditional approach to administration. It was established in 2002, in …, management and marketing is necessary. This case study can be developed in a two-hour class and should include a presentation of …

-party funds, qualified professors, best researchassociates and students it is important to create an unique market position. Based … ontheoretical fundamentals it will be discussed whether building university brands as aspecial kind of service brands is necessary …

the organic growth from the perspective of sustainable development. In order to achieve the proposed objective, it was … conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …