Rottig, Daniel; Muscarella, Sebastian; Torres de … - In: International Journal of Emerging Markets 15 (2019) 1, pp. 24-49
Purpose: The purpose of this paper is to analyze the formal political, legal and economic institutional legitimacy challenges for (US-based) multinational corporations (MNCs) attempting to enter the Cuban market, discuss the key local constituencies in Cuba that are able to grant legitimacy and...