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Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism

Lee, Jung Ah; Sudarshan, Sabitha; Sussman, Kristen L.; … - In: International journal of advertising : the review of … 41 (2022) 1, pp. 78-100

Persistent link: https://www.econbiz.de/10013167385

Privacy and the quantified self : A review of U.S. health information policy limitations related to wearable technologies

Brinson, Nancy H.; Rutherford, Danielle N. - In: Journal of Consumer Affairs 54 (2020) 4, pp. 1355-1374

Persistent link: https://www.econbiz.de/10012282862

Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions

Brinson, Nancy H.; Holiday, Steven - In: Young Consumers 22 (2021) 2, pp. 219-236

Purpose: Addressable television is an interactive medium that blends online data personalization with traditional TV content to better address individual consumers and improve advertising outcomes. Drawing on the persuasion knowledge model (PKM) and the influence of presumed influence (IPI),...

Persistent link: https://www.econbiz.de/10012542120

Reactance and turbulence : examining the cognitive and affective antecedents of ad blocking

Brinson, Nancy H.; Britt, Brian C. - In: Journal of Research in Interactive Marketing 15 (2021) 4, pp. 549-570

Purpose: One of the most effective tools used by interactive marketers is personalized advertising, which allows consumers to directly respond to customized offers to purchase a brand’s products and services. Yet, recent studies show many consumers are installing ad blockers to avoid...

Persistent link: https://www.econbiz.de/10012641162

The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media

Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30

Persistent link: https://www.econbiz.de/10013041306

Examining the effects of addressable TV advertising on children and their parents

Brinson, Nancy H.; Holiday, Steven; Park, Haseon; Lyu, … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 692-715

Persistent link: https://www.econbiz.de/10014551034

Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships

Brinson, Nancy H.; Lemon, Laura L.; Bender, Coral; … - In: Journal of consumer marketing 40 (2023) 7, pp. 971-982

Persistent link: https://www.econbiz.de/10014471164

Investigating the effects of host trust, credibility, and authenticity in podcast advertising

Brinson, Nancy H.; Lemon, Laura L. - In: Journal of marketing communications 29 (2023) 6, pp. 558-576

Persistent link: https://www.econbiz.de/10014454795

“Should I Post or Ghost?” : Examining how privacy concerns impact social media engagement in US consumers

Bright, Laura F.; Lim, Hayoung Sally; Logan, Kelty - In: Psychology & Marketing 38 (2021) 10, pp. 1712-1722

Persistent link: https://www.econbiz.de/10012535733

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10003717313