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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments

Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10009508030

Facebook versus television : advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179

Persistent link: https://www.econbiz.de/10009666649

Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands

Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220

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"Unfriend me, please!" : social media fatigue and the theory of rational choice

Logan, Kelty; Bright, Laura F.; Grau, Stacy Landreth - In: Journal of marketing theory and practice 26 (2018) 4, pp. 357-367

Persistent link: https://www.econbiz.de/10011951436

Facebook versus television : advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179

Persistent link: https://www.econbiz.de/10010048499

Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014556465

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10009851588

Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments

Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-38

Persistent link: https://www.econbiz.de/10009823865

Digital consumer engagement : examining the impact of native advertising exposure in a social network

Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561

Persistent link: https://www.econbiz.de/10014313613

Facebook versus television: advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 164-179

Purpose – The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising. Design/methodology/approach – An online questionnaire was fielded among students from three...

Persistent link: https://www.econbiz.de/10014902209