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Branded entertainment in Korea
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Advertising effects
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Brand management
2
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South Korea
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Südkorea
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Werbewirkung
2
diversity
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1
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Consumer behaviour
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Men
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English
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Yoon, Hyunsun
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Dane, Julia
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Kelly, Aidan J.
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Vlachos, Peter
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International journal of arts management
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Journal of macromarketing
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The advertising handbook
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ECONIS (ZBW)
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Lynx : the challenges of lad culture
Dane, Julia
;
Yoon, Hyunsun
- In:
The advertising handbook
,
(pp. 91-98)
.
2009
Persistent link: https://www.econbiz.de/10003851904
Saved in:
2
Cultural institutes abroad in the 21st century : the case of the Korean Cultural Centre UK
Yoon, Hyunsun
;
Vlachos, Peter
- In:
International journal of arts management
25
(
2023
)
2
,
pp. 79-91
Persistent link: https://www.econbiz.de/10014508064
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3
Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun
;
Kelly, Aidan J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
Saved in:
4
Branded entertainment in Korea
Yoon, Hyunsun
-
2020
Persistent link: https://www.econbiz.de/10013183049
Saved in:
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