Branded entertainment in Korea
Year of publication: |
2021
|
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Authors: | Yoon, Hyunsun |
Publisher: |
London : Routledge |
Subject: | Markenführung | Brand management | Kommunikationsmedien | Communication media | Freizeitwirtschaft | Leisure industries | Südkorea | South Korea |
Description of contents: |
Media and advertising in Korea -- Branded entertainment: Literature review -- Branded entertainment in practice -- Issues, challenges and prospects -- Conclusion.
Table of Contents [gbv.de]
|
Extent: | 78 Seiten |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-20531-7 ; 978-0-367-63363-9 ; 9780429557132 ; 978-0-429-26204-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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