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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method
Andrews, Lynda; Russell-Bennett, Rebekah; Drennan, Judy - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 479-506
Persistent link: https://www.econbiz.de/10009268695
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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
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The financial services cultural orientation matrix
Stephenson, Deborah; Worthington, Steve; … - In: Australasian marketing journal 21 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009697642
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Developing a multidimensional scale of customer-oriented deviance (COD)
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of business research : JBR 67 (2014) 6, pp. 1218-1225
Persistent link: https://www.econbiz.de/10010365146
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Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.; Russell-Bennett, Rebekah; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
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Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
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An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle; Russell-Bennett, Rebekah; Previte, … - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
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Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah; Gallegos, Danielle; Previte, … - In: Social marketing and behaviour change : models, theory …, (pp. 66-74). 2014
Persistent link: https://www.econbiz.de/10010477282